[ MARKETING SOLUTIONS ]
O2O SOLUTION
[ About O2O Solution ]
O2O SOLUTION
Online-to-offline (O2O) marketing is the way of using online marketing to attract potential customers to go to physical stores. Under rapid growth of online platforms, clients can spread messages of latest special offers or discounts to targeted consumers through different channels, such as social media, email marketing and search engine advertising (SEM). It can enhance offline shopping experience as well.
Accurate Positioning
Compared to traditional advertising like billboards, print ads and TV ads etc, online advertising might have less exposure to the mass public. However, the budgets, target audience and user habits can be controlled and gained through online ads with data analytic platforms, which cannot be obtained through traditional ads. Online ads can better target your actual audience.
Raise In-store Sales
O2O Solution is suitable for companies who have offline stores. e-Shops and online ads can bring potential consumers to physical stores. You can make use of membership system, provide membership or special offer to customers to increase their buying desires. Providing updated news or events through social media platforms or e-shops can attract more consumers to visit the stores as well.
Build Brand Loyalty
Not only can clients provide news and notifications on social media platforms, but also help them build brand loyalty. More consumers rely on social media platforms to make purchase decisions. Social media management such as fast response to the enquiries can increase intention to consume at clients’ stores.