[ About Online Reputation Management ]
ONLINE REPUTATION
MANAGEMENT
Online reputation management is essential as it allows businesses to monitor their online reputation regularly. According to an Ipsos MORI study in 2018, 97% of business owners say online reputation management is important. Since online content continuously shifts, how people perceive a brand can also change drastically. Therefore, it is essential for companies to monitor its online reputation continuously and to rectify any negative opinion in a speedy way to prevent unwanted escalation.
Maintain Relationship with Public
As the information is fast flowing in the internet age, establishing a good brand image and maintaining friendly relationships are ultimately important. Online platforms with positive reputations could help you build trust with your clients. 85% of consumers trust online reviews as much as personal recommendations. Why not use it to your advantage? [ ME ]² could help you monitor comments and respond immediately.
Fading Negative Comments
Online reputations of your products highly affect your customer’s decisions for buying. American Express Customer Service Barometer has shared a study and proved that an unsatisfied experience is easier to share on the website than a satisfying experience. Reviews that only gave 1 or 2 stars failed to convert 86% of prospective customers. Furthermore, North Americans report telling more people about poor service (15 people on average) than about good experiences (9 people on average). You will need an expert to manage negative feedback online to gain back trust.
Establish Positive Comments
According to the 2019 Edelman Trust Barometer Global Report, 65% of consumers trust online search engines the most when researching a business. Do you think you can recruit talented employees if the comments found online about your company are positive (vs. negative)?
Comments would be monitored and [ ME ]² can help create positive comments and fade out negative comments. With our SEO services, we will identify negative wordings and help you keep positive feedback and messages on the first page of search results on the search engine. It reduces negative impact and builds customers’ trust.